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Fashion Editor

Fashion editors are charged with the mighty task of communicating to their audience, the constantly changing world of fashion.

The fashion editor is responsible for creating the reputation and guiding the direction of their publication, through the careful selection of written and visual material that best represents that publication’s desired message.

Image: http://www.allmoviephoto.com/photo/2006_the_devil_wears_prada_012.html

News and Events

The fashion editor needs to have access to the most current and up-to-date information available on the subject of fashion and related issue, from the likes of Drapers, Vogue and the Business of Fashion.

By definition, ‘fashion’ is constantly changing and the fashion editor must be aware of the latest news and events in the fashion world, such as London Fashion Week and award ceremonies.

Fashion Trends

From the haute couture and designer collections of the catwalk, to celebrity style and street chic, the fashion editor works tirelessly to bring the latest styles and trends on the fashion radar, to the buying public.

Designer Collections

Designer collections from the most famous names in fashion are of utmost importance for the fashion editor.

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Celebrity Style

It’s no secret that celebrities influence fashion trends. They are considered to be some of the most stylish people in the world. Just look at Rihanna and Cheryl Cole!

In the Shops

The fashion editor brings the lastest catwalk and celebrity looks to the buying public, whether it’s highstreet stores such as Topshop, or luxury online boutiques like Net-a-Porter.

Street Fashion

Fashion editors don’t just inform you of the latest trends to hit the catwalk. We also get a lot of inspiration from stylish individuals on the street.

Cue street fashion bible blogs from the likes of The Sartorialist and Facehunter.

Image: http://apriliasusilo.wordpress.com/2010/07/18/whats-hot-and-whats-not/

Ethics in Fashion

The role of fashion editor is one of huge influence and power. However, it also holds a great deal of social and ethical responsibility. In recent years, there has been a lot of attention on the ethical production and manufacture of clothing, the use of fur in fashion, and social issues surrounding the use of size 0 models in the fashion press.

Ethical Production

Everybody loves a bargain. However, these bargains can come at a price. Fashion manufacturers need to be aware of where their materials are sourced, and how their garments are made in terms of child labour and acceptable working conditions.

Image: http://www.organic-cotton.us/

Animal Welfare

Many world-renowned fashion designers use real animal fur in their designs. But is this ethical? There are many people who argue that animal fur should not be used for fashion, and animals rights groups such as PETA often stage protests on the subject.

Image: http://blabbermouth.bradgough.ca/2007/01/fur-is-dead.html

Size 0 Models

Fashion publications are viewed by large audiences, of which some are easily influenced, young girls. THe fashion editor needs to decide whether it is ethical and socially responsible of their publication to include size zero models in theri fashion shoots and editorials. Recently, size zero models have been banned from the catwalks of Paris and Milan Fashion Weeks.

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Industry Contacts

Contacts are everything in fashion. Fashion editors form close relationships with desirable people in the industry such as designers, photographers and models.

For the most up to date contacts, news and events available in the fashion and beauty industry, look no further than Fashion Monitor.

Or check out the Fashion Industry Network, a business network for the fashion industry to share knowledge regarding fashion, style and design.

Fashion Designers

Fashion editors need to be in contact with the best known fashion deisgners, both established and emerging. This includes fashion houses such as Chanel, to institutions producing the newest fashion deisgn talents such as the London College of Fashion.

Image: http://stylewithanna.com/styletrends/jean-paul-gaultiers-autumnwinter-2009-2010-haute-couture-collection-inspired-by-lady-gaga/

Modelling Agencies

Models are extremely important for fashion editorials, so contacts with the top modelling agencies in the world are vital.

Image: http://www.thecoolist.com/simply-kate-moss-by-tesh-photography/

Photographers

Leading fashion photographers can also enhance the reputation of a fashion publication. For example, high-profile names such as Mario Testino are sure to bring in the readers!